Instagram Architecture: Aesthetic vs. Function
"Architecture should speak of its time and place, but yearn for timelessness." – Frank Gehry Today's architecture is more ubiquitous than ever before. Not in textbooks or on-site visits, but on glowing screens and carefully curated feeds. Instagram has made buildings scrollable art, instant inspiration for millions globally. But with increased visibility comes a more profound question: Are we designing for humans, or for the camera? Welcome to the era of Instagram Architecture, in which all arches are aligned, all corners are color-coded, and the distinction between form and function narrows by the post. The Instagram Effect on Architecture Instagram has altered the way that we see buildings. What once required effort to see — walking through a space, observing light and texture, sensing scale — now occurs within a second with a tap and a swipe. More and more , we’re seeing buildings that seem made for the feed. These include: ...